The Pendant TV, 2019
The Pendant TV is a television that can adapt to diverse environments with just a strap or a stand.
The Pendant TV can adapt to diverse environments with just a single strap or a stand. The strap can be used for hanging on the wall both horizontally and vertically. With the stand, it can also free-stand on the table in both orientations. The strap can be easily attached and detached and securely locked in place on the body of the TV. Televisions are considered to be electronic devices that belong in private spaces. However, televisions and screens can also exist in various environments from a private bedroom to a public space.
The way people consume video content is becoming more diverse. Streaming services such as YouTube offer various contents, introducing another way to use television. In addition, as vertical contents are developing fast due to smartphones, the need for vertical display is also increasing.
The Pendant TV can adapt to diverse environments with just a single strap or a stand. The strap can be used for hanging on the wall both horizontally and vertically. With the stand, it can also free-stand on the table in both orientations. The strap can be easily attached and detached and securely locked in place on the body of the TV.

01. Wall hanging mode :

Like other hanging furniture for the home, the Pendant TV can be simply installed against the wall with a screw and a hook. This simple mounting mechanism not only gives physical ease to the users but also brings emotional lightness. The Pendant TV blends well with the rest of the furniture and home-ware, designed to fit in every room.

The strap can be easily attached and detached and securely locked in place on the body of the TV. The SAMSUNG logo in metal is placed on the side of the strap.
02. Freestanding Mode :

The Pendant TV comes with a slender stand that can be simply screwed to the back of the body, allowing it to stand in both orientations without any modification.

The TV is a result of a workshop with Samsung and Erwan Bouroullec at ECAL.
* All intellectual property rights of this product belong to Samsung Electronics Co., Ltd. The concept of this product is irrelevant to Samsung’s merchandising plan.


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