During and after my studies, I have been working within various fields of product design, ranging from electronic devices to furnitures. Many of the projects I have worked were for major brands such as LG, Samsung, and BMW, which means there were plenty of things to be considered; existing design identity, its impact on people, market trend and so forth. For me, the most important thing to consider was what value the product can create and how it will evolve over time. And I believe the value always comes with aesthetic value.
What I find most interesting is creating the aesthetic value and finding the perfect balance with other necessary considerations. I want to keep developing my own formative language while keeping people and society in the core.
Ilseop Yoon is a designer working within the fields of products, furnitures and design strategy.
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